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Destination Promotion Is Often Propaganda

I once bought a very funny little guidebook to a fictitious destination called ‘Slaka’. ‘Why Come to Slaka’ by Malcolm Bradbury, was published in 1968. Everybody working in tourism or destination marketing should read it. If only because it is … Read More

The Basics: an optimized website

In Travel and Tourism It All Starts With Web Presence

It is nowadays more important than ever for a tourism and hospitality company to have a strong online presence if you are an entrepreneur or business in tourism, hospitality and travel. In addition to having a great offering for you … Read More