You should do all to appear in Google Travel Guides. It takes four steps for tourism operators and ultimately your destination should do all to be included in Google Travel Guides. Forget about spending too much time (and money) on … Read More
Well, for many tourism company owners it may always remain boring. It is not why they became an entrepreneur. But they cannot afford to not pay attention to it or leave it to third parties who do not intimately know … Read More
The tourism industry has not yet really discovered ‘affiliate marketing’ and its real potential to grow tourism and business. Unlike its big brother, the online travel industry. And we want to change that! What is affiliate marketing? Affiliate marketing is: … Read More
I once bought a very funny little guidebook to a fictitious destination called ‘Slaka’. ‘Why Come to Slaka’ by Malcolm Bradbury, was published in 1968. Everybody working in tourism or destination marketing should read it. If only because it is … Read More
Once in a while it is good to see that academic research confirms what people in the field already know. In this case a Finnish study by J. Pesonen and K. Pasanen from 2017 called ‘A closer look at tourist … Read More
It is nowadays more important than ever for a tourism and hospitality company to have a strong online presence if you are an entrepreneur or business in tourism, hospitality and travel. In addition to having a great offering for you … Read More