There is nearly no research that actually shows that DMOs are directly responsible for increases in visitor arrivals, length of stay, spending and other performance metrics’ related to destination marketing activities and competitiveness.
Does destination marketing actually lead to an increase in visitors and revenues for local businesses? Tourism companies, local tour operators and shops targeting tourists and visitors? Does advertising and branding by destination marketing organisations (DMOs) really help improve the bottom … Read More
I once bought a very funny little guidebook to a fictitious destination called ‘Slaka’. ‘Why Come to Slaka’ by Malcolm Bradbury, was published in 1968. Everybody working in tourism or destination marketing should read it. If only because it is … Read More
Once in a while it is good to see that academic research confirms what people in the field already know. In this case a Finnish study by J. Pesonen and K. Pasanen from 2017 called ‘A closer look at tourist … Read More